Digital Marketing

Marketing Insights
  • I recently attended a social media conference in NYC, an annual pilgrimage to the big apple that involves learning some new tricks of the trade. Flexing the old brain muscle with some of best marketing minds in the business always makes for a productive few......

  • It’s easy to romanticize advertising, particularly after the tall, dark and handsome Mr. Don Draper made what is oftentimes not sexy, quite sexy. The age of Mad Men was glorious in it’s own right – hashing out big marketing campaigns with the promise of substantial......

  • In 2016 we said #makeithappen For us personally and at GCFL we had a great year working with our all our clients.  But in the current hostile environment of concerns over fake news stories and politically polarizing memes I want to offer some pointers on How......

  • It’s not about looking pretty, having an impeccable on-camera presence, or even sounding brilliant (although admittedly, those factors do help); rather, it’s about conveying your message to the best of your ability, making a connection with the viewer, and making the most of your time......

  • Sure, we recently acquired a Ricoh Theta 360 degree camera (cue self-congratulatory pat on the back)  BUT that does not mean that the best camera is necessarily the most expensive or the flashiest or even newest camera. Sometimes, the best shot can come from unexpected......

  • Sometimes, you shine brightest when you aren’t the star. That’s not to say we don’t all want our businesses to shine brightest and stand front in center in the spotlight, but sometimes the subtle sell is the best sell. At GCFL, our approach to marketing......

  • For better or worse, going viral is a viable approach to marketing…sort of. Having a video, photo, or article go viral essentially means that a large audience will see your content in a relatively small amount of time. Chances are you have considered the sweeping,......

  • With the new year comes the onslaught of 2016 predictions, resolutions, and affirmations. Truth be told, we gave up on resolutions a few years ago, after realizing that half-hearted pledges to ‘be better’ in the new year often fell short of their grandeur by February......

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